Why Market Research?
Market Research is a major factor in helping influence, shape and bring changes to today’s consumer-driven economy and a society that is getting more complex / sophisticated, less stratified, more individualistic, less predictable and tech-savvy (a big challenge to researchers).
It is the principal means of enabling consumers wants and needs to be perceived, understood, and taken into account by businesses and policy-makers. A high degree of commitment to market research into their decision-making process is critical
CHACs International Research Consultancy at a Glance
Our mission is to help enhance the practical value of research in all areas of business to management in guiding and improving decision-making, using research to effectively influence decisions which subsequently achieve their targets.